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Kao To Relaunch Asience Hair Care

New formula promises to nurture hair.

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By: TOM BRANNA

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Kao Corporation will relaunch its premium hair care brand, Asience, next month. The formulas promise to nurture hair suppleness by implementing scalp care with massage as well as repairing technology from inside and outside of the hair strand. The formulas include a repairing agent, MEA-CL*1 , which is said to supplement the function of 18-MEA, a protective coating for the outermost layer of the hair cuticle. With the technology of microparticulation, it can be absorbed evenly, resulting in a ta...

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